Cost

It's impossible to escape the terms affordable and durable when reading about Swiftlock Laminate Flooring. Despite that, and despite the immense popularity, I found, when pricing Swiftlock, that Amazon does not stock them. This is sort of strange since Armstrong actually makes Swiftlock Laminate Flooring and Swiftlock is positioned to be Armstrong's cheap laminate flooring. The cheapest laminated floors from most resellers carry the Swiftlock name.